OUR PHILOSOPHY
The power of our body moves and motivates us!
With their know-how, modern perspective, and vision for dynamic next steps, Alexandra Christou and Dimitris Hatzikokkinos, 4th generation successors of the Christou 1910 family business, continue to create innovative health products, introducing clinical aromatherapy for the first time globally in their design and manufacturing. Christou 1910's human-centered work is evolving with new design collections featuring renowned signatures, in accordance with the principles of the international scientific community, always using natural raw materials and maintaining an ethical stance towards society and humanity.
Our commitment to the values and long-standing tradition of Christou 1910 motivates us never to rest on our laurels. That's why we ensure our products are always up-to-date, addressing your needs in the most natural and tested way. Thus, new-generation bandaging gains design beyond functionality, foot care evolves by combining the wisdom of nature and science, and compression technology unleashes the power hidden within our bodies!
The power of the body and the wisdom of nature moves and motivates us. To surpass ourselves every day!
A person's capabilities are boundless, as is the strength of the body.
The capabilities of man are infinite, as is the power of the body.
Life is movement and movement is life!
Our body is solely responsible for movement.
It carries us on the amazing journey of life, it bears our joys and sorrows, all our experiences and memories. Chronic, bad habits, demanding daily life, hereditary conditions, illnesses, intense rhythms, injuries... everything we experience is indelibly recorded on it.
With a noble purpose, since 1910 we have been creating innovative health products, entirely dedicated to the protection, treatment and better support and function of the body.
Our goal is to make health accessible to everyone and to teach people to harness the immense power of the body, the beneficial properties of bandaging and the inexhaustible wisdom of nature.
"THE SECRET OF LIFE IS TO LIVE IT IN FULL MOTION!"
Alexandra Christou – 4th Generation
MISSION & VISION
Christou 1910 is a healthwear brand inspired by life itself! With respect and understanding for people, their modern needs, and their body care, our brand advocates a new lifestyle with more movement, comfort, and safety for everyone. Our belief is that quality and aesthetically pleasing health products are everyone's privilege, which is why we have ensured their easy accessibility, combining high quality with an affordable price. The concept of healthwear, meaning wearable protective health accessories, is for us directly intertwined with the philosophy of social kindness. No discomfort or pain should stand in the way of a smile and the joy of life!
Our vision for well-being and the planet's sustainability more broadly is also encapsulated in the way our products are manufactured. Our interest in the environment and our ecological consciousness are reflected in all our production processes, from the selection of raw materials to recyclable packaging, ensuring fewer pollutants and operating with absolute respect for the environment.
