One of the most renowned products in the pharmacy is the hernia support belt. Those suffering from hernias have now the chance to avoid surgery, an especially painful procedure at the time, wearing these special belts that relieve pain and reduce the size of the hernias.
The first major awards in international exhibitions abroad make their appearance from early on. The braces and supports products are awarded a patent prize in one of the most important international exhibitions in Milan.
Reality comes to put a halt to the high-flying plans of Christos Christou. The workshop adjusts its production to meet the tremendous needs created by the Second World War. The need for gauze and plasters reaches 1.5 million tons a day. The pharmacy is completely destroyed and 4 years later, the man behind this idea passed away.
A monopolistic partnership with the German SOMSO Anatomy House is established. The company imports models, maps and anatomic works, educational nursing dolls and anatomical models, while it also supplies every university room and medical laboratory in the country.
Always a pioneer, "Christou" is the first to import specialized blood pressure monitors.
Understanding the importance of promoting products visually, he invests in the decoration and presentation of the store's displays in the most innovative way. You can now tell that the store is - and actually seems - overstocked.
Christos Christou is totally committed to the business. Absence and days off are words unknown to him… Through his sincere intentions and constant hard work he keeps faithful customers. Each product is created and intended to fill the patients'particular needs.
Modern lifestyle dictates fast-pace rhythms. Christou 1910 aims at having its products easily and immediately available to the public. Thus, for the first time, it forms partnerships with well-known Super Market chains, offering stylish and top quality health solutions to a wider audience.
Aesthetics comes to the foreground. Christou 1910 is now collaborating with the most prominent designers of the domestic and international artistic scene and launches its first collection. Ioannis Solomozis is in charge of the pattern design and Elise Gravel brings color and animation to the children's insoles.
Nature and physiology: A holistic approach!
The company pioneers by introducing the science of clinical aromatherapy to footcare solutions for common discomforts (e.g. corn, calluses, bunions, blisters e.t.c.). The aids are saturated in essential oils of medical grade and therefore provide multi-level care and protection.